1. Towards a systemic and multidimensional set of Eco-ideation Stimulation Meso Mechanisms

The eco-innovation approach is an ambitious one that proposes considering the environment as a new development value for the company. The environment is no longer associated solely with the development of the product itself, but with the development of a new offering and/or the implementation of a new business model for the company. This approach focuses on added value for stakeholders, and aims for a more radical improvement in the offering, which may be a product, a service, a new business model, or a combination of all three.

As early as 1996, Fussler and James defined eco-innovation as the process of developing new products, processes or services that bring value to both the customer and the company, while significantly reducing environmental impact