Mistakes to avoid
How can preferences be taken into account in product design?
Practical sheet REF: FIC1118 V1
Mistakes to avoid
How can preferences be taken into account in product design?

Author : Jean-François PETIOT

Publication date: May 10, 2014 | Lire en français

Logo Techniques de l'Ingenieur You do not have access to this resource.
Request your free trial access! Free trial

Already subscribed?

6. Mistakes to avoid

  • In general, the complete design is not used in conjoint analysis. Great care must be taken when defining the experimental design, particularly to ensure that it is orthogonal.

  • Make sure that the configurations presented are realistic (in terms of modality levels).

SCROLL TO TOP
You do not have access to this resource.
Logo Techniques de l'Ingenieur

Exclusive to subscribers. 97% yet to be discovered!

You do not have access to this resource. Click here to request your free trial access!

Already subscribed?

Ongoing reading
Mistakes to avoid

Article included in this offer

"Management and innovation engineering"

( 433 articles )

Complete knowledge base

Updated and enriched with articles validated by our scientific committees

Services

A set of exclusive tools to complement the resources

View offer details
Contact our team FAQ