2. Gathering customer preferences
The aim is to create a situation that will lead consumers to reveal their choices and preferences, for different product configurations (as for measuring perceptions, see the sheet "Integrating user perceptions into product design"
Direct scoring of configuration preference on a scale (see Figure 1). This...
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Gathering customer preferences
Modeling customer preferences
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Green P.E., Rao V.R., "Conjoint measurement for quantifying judgement data", Journal of Marketing Research , 8 : 355-63, 1971
A.-M. Dussaix, L'analyse conjointe, La statistique et le produit idéal : Méthode et applications , CISIA-CERESTA, 1998
Dagher A., "Contribution à l'intégration des préférences client en conception de produits...
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