5. Transforming creativity into innovation
Creativity is a key element of innovation. Without it, innovation is merely a superficial renewal for an uncertain market. It is sometimes difficult to gain acceptance for creative expenditure, the results of which can never be taken for granted. Yet creativity is the source of competitiveness.
5.1 Creativity and value: managing uncertainty
Frank Knight's risk theory (1921) explains how uncertainty is the source of profit. A company that makes items that are not very innovative, but...
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Transforming creativity into innovation
Artificial and augmented creativity
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