Practical sheet | REF: FIC0233 V1

Implementing brainstorming

Author: Paul-Hubert DES MESNARDS

Publication date: August 10, 2011 | Lire en français

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    7. Mistakes to avoid

    • For brainstorming to be effective, you need to be concrete.

    • Get out of your role as facilitator, by talking too much, not letting participants express themselves, directing them towards the ideas that inspire you, censoring their ideas, commenting on them... You must remain neutral. You are a facilitator.

    • Not enforcing the rules of creativity: on the contrary, you need to be very firm and not let the slightest censorship pass.

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