Integrating real time into different types of monitoring

Several types of monitoring are concerned by the need to take real time into account, without of course falling into the "cult of immediacy"!

This is particularly true of news monitoring, which involves collecting and analyzing articles, photos and videos. You can use the media monitoring platforms mentioned below, or RSS feeds associated with media sites, or social networks.

Opinion monitoring and the tracking of a person's or company's e-reputation also involve real time. This means you can keep up to the minute with the latest news about a personality or brand. This type of monitoring is particularly useful for crisis management, when a company or organization needs to make decisions and react quickly to events or statements made on social networks.

Marketing intelligence is also concerned: consumer opinions on...