Background, issues, project objectives

The industrial company SEB, today world leader in small electrical appliances, is present with its 25,000 employees in almost 150 countries. The SEB Group has won strong positions on every continent thanks to a broad and highly diversified product offering, enhanced by an exceptional portfolio of brands. Its vast product range, comprising more than 40 families, makes it a multi-specialist group.

And so he proposes:

• cookware: frying pans, saucepans, casseroles, moulds, oven dishes, pressure cookers, low-pressure cookers, kitchen utensils... ;

• culinary electrics with :

  • electric cooking: deep fryers, table-top ovens, rice cookers, induction...