6. Mistakes to avoid
6.1 Do not abruptly impose an eco-design or eco-innovation approach.
The integration of environmental considerations into the design of products and services must be coordinated and supported by all stakeholders in order to be successful. Imposing such an approach from senior management is often perceived as a new constraint rather than an opportunity if it is poorly introduced and explained. The fact sheets in this chapter provide some keys to successful integration.
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Mistakes to avoid
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