2. Analyze the context and the need

Once you have understood and positioned these concepts, you need to define your strategy and requirements based on your specific corporate culture, the type of products and services you sell, the markets you target, the resources you have available, etc.

What are your ambitions? Do you want to gently incorporate an "environmental twist" into your products, or are you prepared to rethink your business model and switch from selling products to selling services? Between these two extremes, there are of course intermediate positions, all of which are valid if you give yourself the means to achieve them.

While the general approaches proposed in the fact sheets listed in the next step can clearly help you carry out this analysis, it is up to you alone to make the decision that will determine the rest of the process. However, the more in-depth...