Mistakes to avoid
Understanding consumer influence on the adoption process
Practical sheet REF: FIC0221 V1
Mistakes to avoid
Understanding consumer influence on the adoption process

Author : Jean-Pierre MATHIEU

Publication date: May 10, 2014 | Lire en français

Logo Techniques de l'Ingenieur You do not have access to this resource.
Request your free trial access! Free trial

Already subscribed?

5. Mistakes to avoid

  • Underestimating consumer and opinion leader awareness of innovation.

  • Neglecting the major role played by innovative consumers in the innovation adoption process.

  • Do not facilitate the desire for imitation by follower consumers.

SCROLL TO TOP
You do not have access to this resource.
Logo Techniques de l'Ingenieur

Exclusive to subscribers. 97% yet to be discovered!

You do not have access to this resource. Click here to request your free trial access!

Already subscribed?

Ongoing reading
Mistakes to avoid

Article included in this offer

"Management and innovation engineering"

( 434 articles )

Complete knowledge base

Updated and enriched with articles validated by our scientific committees

Services

A set of exclusive tools to complement the resources

View offer details
Contact us
Contact our team FAQ