4. Our advice
4.1 Identify your target before launching
Pay particular attention to how your product is perceived at launch. It's hard to turn back the clock if the adopting consumer shuns it. Identify your target audience: be present where they are, and address them using their words and interests.
SCROLL TO TOP
The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Our advice
Mistakes to avoid
Bibliography
Also in our database
Bibliography
Rogers, E., Diffusion of Innovations , Free Press, 2003
Mathieu J-P., Design et Marketing: fondements et méthodes , Éd. l'Harmattan, 2006
The Ultimate Scientific and Technical Reference
