Our advice
Understanding consumer influence on the adoption process
Practical sheet REF: FIC0221 V1
Our advice
Understanding consumer influence on the adoption process

Author : Jean-Pierre MATHIEU

Publication date: May 10, 2014 | Lire en français

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4. Our advice

4.1 Identify your target before launching

Pay particular attention to how your product is perceived at launch. It's hard to turn back the clock if the adopting consumer shuns it. Identify your target audience: be present where they are, and address them using their words and interests.

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