Using the technique of unexpected encounters: bisociation

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Using the technique of unexpected encounters: bisociation

Author : Paul-Hubert DES MESNARDS

Publication date: May 10, 2014 | Lire en français

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AUTHOR

  • Paul-Hubert DES MESNARDS : Innovation and creativity consultant, PHM CONSEIL

 INTRODUCTION

You want to renew your approach to collective creativity and have heard of the "bisociation" technique for finding new ideas with a work team.

You're wondering how to go about it:

  • What is the "bisociation" technique? Is it relevant to your situation?

  • Preparation: what do you do before the session?

  • How does a "bisociation" session work?

  • What do you do after the session?

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Using the technique of unexpected encounters: bisociation

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