1. Characteristics of the pharmaceutical industry
A number of features of a drug's life cycle differentiate the pharmaceutical industry from other application sectors of the chemical industry, and impose significant challenges on the scale of corporate decision-making. They are mentioned here briefly to give the reader an idea of the complexity of this industrial sector.
1.1 Analysis of the new product development process
These particularities come into play right from the new product development phase.
In the pharmaceutical industry, several projects are in competition for the development of new products (NPD, New Product Development), notably through the use of financial and human resources. The discovery and development of new drugs is a long, complex and costly process...
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Characteristics of the pharmaceutical industry
Product development pipeline management
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