Conclusion

Digital companies now have considerable size and capacity for action. Several economic sectors have already been transformed by the power of their platforms: music, media and telecommunications in particular. Other industrial sectors, such as transport, are also being forced to evolve.

GAFAs have specific characteristics, with a relationship with the user that is very different from a traditional commercial relationship, made possible by their multi-sided platforms. Faced with the major challenges facing the transport sector, digital technology must be seen as an opportunity for industry, citizens and the environment. It's now up to all players in the mobility sector to get involved, get trained, and integrate the potential offered by digital technology to rethink, renew or reinvent their products and services. Mastering the four steps described in this article...