2. What can we understand?

2.1 A new relationship to establish in the body

To comply with the standard, it is necessary to build a bridge between the company's strategy and its quality management system. Analysis of the company's context was not included in previous versions of the ISO 9001 standard, so it was possible for an organization to have a quality management system that was partially disconnected from its strategic orientation and context.

For example, the quality approach could maintain unchanging requirements and controls on products whose uses were evolving and rendering certain characteristics obsolete. Another example is the emergence of the ecological issue, which is reshuffling the deck and upsetting positions in a number of sectors, such as the automotive industry,...