4. The communicative and entrepreneurial challenges of characterizing naturalness

4.1 From characterizing naturalness to communicating naturalness

The table at 8 shows that :

Different audiences have different expectations and/or may attach different importance to each of them.
Arguing certain expectations...

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The communicative and entrepreneurial challenges of characterizing naturalness

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(1) - SIIPI (H.) - Dimensions of naturalness. - Ethics and the Environment, 13 (1) : 71-103 (2008).
(2) - ROMÁN (S.), SÁNCHEZ-SILES (L.M.), SIEGRIST (M.) - The importance of food naturalness for consumers: Results of a systematic review. -...

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