5. Conclusion

Multinational food companies such as Nestlé, General Mills, Post Holdings, and Kellogg's have successfully positioned cereal as an essential part of breakfast, mainly for children. This strategy is the result of aggressive marketing that has lasted more than a century, involving billions of dollars invested in advertising and powerful, covert lobbying of politicians, in conjunction with the sugar and cereal industries and agribusiness lobbies.

The breakfast cereal sector in France is a dynamic market in which national brands and large retailers compete. These products are essential blockbusters in the daily diet of French consumers, which is constantly evolving in response to new consumer expectations. Nutri-Score is a very important factor, as breakfast cereals come from a sector that must balance calorie-reduced products with pleasure products, all in an environment...