2. Assess the innovativeness of the concept(s)
The working group formed will enable you to carry out an enriched evaluation of this or these concept(s) using the innovativeness graph for food concepts (Tool
1
). The idea is to position the concept along four axes that cover innovation potential:
the recipe itself;
packaging ;
services associated with the product ;
consideration of the product's environmental impact over its entire life cycle.
This positioning must be established...
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Assess the innovativeness of the concept(s)
Completing and reinforcing initial concepts
Food concept innovativeness graph
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"Management and innovation engineering"
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