1. Preparing for the evaluation of new concepts
Prior to evaluating the concepts, two actions need to be carried out: setting up a working group and drafting concept sheets.
1.1 Setting up the working group
It is therefore recommended that members from marketing, R&D (product, process, packaging), in-house or subcontracted, be present, as well as one or more representatives from production.
1.2 Drafting concept sheets
The concept sheets are to be drawn up by the business line(s) behind the concept(s). We recommend...
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Preparing for the evaluation of new concepts
Assess the innovativeness of the concept(s)
Food concept innovativeness graph
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