2. Traceability's contribution to value creation
2.1 Process traceability: supporting the credibility of information
One type of differentiation is based on consumer preferences. Often referred to as marketing segmentation, this differentiation is based on demand analysis, and aims to divide consumers into groups characterized by the same needs, habits and purchasing behavior. It involves adapting products to the different types (segments) identified as preferred targets. Commercial brands are generally based on this type of strategy. In this case, the quality standard is defined by an individual actor (e.g., a company), and the guarantee is provided by the guarantor. In this case, traceability is primarily aimed at ensuring the credibility of the information.
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Traceability's contribution to value creation
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