5. Platforms – Integration concept
While these technologies are at the root of new business models such as Uber, Amazon and Airbnb, the platform concept is not new. We'll take the following business models as examples:
fast-food giants like McDonald ;
Wal-Mart Retail;
Expedia travel.
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McDonald
McDonald's has developed a relatively closed model, relying on long-standing suppliers. The business concept is very simple – a customer must find a uniform experience and quality, whatever the restaurant in the world.
Ingredients and kitchen equipment must therefore be rigorously compatible. Their philosophy is based on three key points, all of which have remained unchanged...
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Platforms – Integration concept
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