2. The Demand Driven Adaptive Enterprise model
Section written by Carol Ptak, founder of the Demand Driven Institute (DDI), and Christoph Lenhartz, DDI Master Instructor.
2.1 Companies facing a new normal
Today, companies are faced with more diverse, dynamic, interconnected and less predictable environments. Supply chain structures, products, signals and interactions have become increasingly complex. These market conditions are often described by the acronym "VUCA": volatile, uncertain, complex and ambiguous.
Under these circumstances, most companies, and indeed entire industries, struggle to maintain their performance levels, for example operating profit or inventory turnover
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The Demand Driven Adaptive Enterprise model
Singularities of the Demand Driven Adaptive Enterprise model
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