6. Reverse logistics: a constraint or a competitive advantage?

As we explained earlier, reverse logistics was born out of a need in the United States, and felt more like a constraint in Europe. Today, however, when we take a closer look at the changes in mentality generated by reverse logistics, we can see that companies are beginning to understand the environmental advantages associated with this concept and, more importantly, the benefits that reverse logistics can deliver.

In fact, every business sector needs to be able to benefit from reverse logistics.