Innovation, key to the dynamics of the company

Innovation plays a key role in business dynamics. In fact, most new businesses are originally based on innovation, and then, in order to grow or avoid decline, they must renew themselves through innovation.

Identifying and understanding the risks and obstacles is an enlightening and useful exercise before launching an innovation project, as it allows you to detect the initial sources of failure. To this end, it is recommended that you draw up a preliminary innovation project plan [AG 292] , the purpose of which is to gather the information needed to make a decision on whether to launch the project.

Secondly, it is important to be aware that innovation projects follow an iterative (involving numerous back-and-forth exchanges) and complex (requiring multiple skills) process, which requires numerous adjustments or inventions along the way before success can be achieved.

Finally, one last important point: do not underestimate society's resistance to innovation, which can be destabilizing. Acceptability is crucial to success or failure.

Given the inherent difficulties of this process, success depends on the ability to innovate, which is a key driver of strategic differentiation for companies. This is particularly true in times of rapid change in the technological, economic, environmental, social, and societal landscape.

Beyond these general considerations, this article provides numerous examples to illustrate the point in concrete terms.