Different approaches to monitoring
Strategic watch - A way to feed the innovation process
Quizzed article REF: AG1310 V2
Different approaches to monitoring
Strategic watch - A way to feed the innovation process

Authors : Gilles BALMISSE, Denis MEINGAN

Publication date: October 10, 2015, Review date: October 23, 2020 | Lire en français

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3. Different approaches to monitoring

Regardless of the type of watch considered, there are two different approaches to monitoring, each of which focuses on a particular type of source:

  • human sources ;

  • electronic sources.

Each type of source has its own approach to monitoring:

  • field monitoring for human sources;

  • Internet monitoring for electronic sources.

It's important to note at this point that these two approaches are not mutually exclusive; on the contrary, they are highly complementary and can coexist within a single company.

3.1 Human sources...

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