Tomorrow's marketing: from demand to supply

New economy, delocalization, globalization of markets, responsiveness, optimization of resources... these are just some of the terms used to describe the evolution of the socio-economic world. How can we act in "real time", without getting bogged down in a never-ending pursuit of "fashionable" topics?

Marketing, by definition, is attuned to these changes, and must update its practices and methods strategically, as the only way to stand back from the continuous flow of information.

The aim of this article, which is by its very nature very general, is to try to identify the most important and simplest levers which, in this perpetually renewed market context, will enable the company to develop its sales sustainably and profitably.

The method used is that of putting into perspective the main plans that make up the marketing action, highlighting in particular those that reinforce the right development of the product and service offer.

As a further point of reference, you'll find key words and expressions specific to marketing, in French and English, defined in boxes.