1. Context

While we've been witnessing the rapid development of digital technology in sectors such as commerce, education and healthcare for several years now, other sectors such as tourism have yet to be explored by digital players. Indeed, the digitalization of the tourism sector, by offering an extended experience for visitors, aims, on the one hand, to optimize tourist flows in highly frequented environments, and on the other hand, to energize territories less known to the general public.

Among the digital devices being developed today to meet this need for innovation and renewal in the tourism sector, animated conversational agents like those developed by the DAVI company are attracting a great deal of interest.