2. Color

Color is an essential element in creating a distinctive design identity.

Right from the design stage, it's important to use a judicious composition of graphics and colors.

• Upstream of the post-press activity, color is managed during the printing process. Color management is an important first step in enhancing packaging [AG 6 700] .

  Example

  Thanks to its emblematic yellow, identifiable at first glance, a major champagne brand multiplies its packaging, each time...