Specific organizational and positioning choices made by Aliapur
Industrializing a sector and creating a trade; the case of waste tyres valorization in France

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Specific organizational and positioning choices made by Aliapur


Industrializing a sector and creating a trade; the case of waste tyres valorization in France

Author : Éric FABIEW

Publication date: April 10, 2012 | Lire en français

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2. Specific organizational and positioning choices made by Aliapur

Aliapur's first mission is to assume and guarantee the proper fulfillment of its customers' regulatory obligations.

However, the choices made in terms of organization and operation of the sector since its creation, and the results achieved in recent years, bear witness to a higher level of ambition on the part of Aliapur and its founders than simply meeting their regulatory obligations.

While the legitimate concern to prevent environmental and health risks remains a primary objective, in a context of increasing scarcity of raw materials, it goes hand in hand with the desire to make the most of the recovery potential of end-of-life products.

The increasing diversification of recovery routes, the constant quest for ever higher quality and added value in products developed from used...

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