1. Development

1.1 Context

Since the release of the MPEG-4 AVC/H.264 video -compression format in 2003, the way we consume audiovisual content has changed. We used to watch television in a very linear way, i.e. continuously and linked to "programs", without having a real online video content offer, consumable in a non-linear way, i.e. discontinuous and on-demand (this was the great period of DivX and piracy).

Then came High Definition (thanks in part to AVC/H.264), replay and VOD offers. Smartphones and tablets have also contributed to this shift towards mobile consumption, enabled by telecoms networks that now offer sufficient bandwidth to 3G and 4G mobiles. On the Internet, video services have exploded, YouTube being the best known. But there's also Netflix and Hulu, which,...