2. Customer focus
2.1 What the standard says
The main aim of quality management is to meet customer requirements and strive to exceed their expectations.
SCROLL TO TOP2.2 Why this principle?
Without customers, a company disappears. Customers, and in a broader sense stakeholders, must therefore be at the heart of a company's concerns. Satisfying them, earning and keeping their trust, is essential to sustainable performance. To this end, it is essential to understand, analyze and listen to the needs and expectations of customers...
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Customer focus
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Reference standard
ISO 9000:2015 – Quality management systems – Essential principles and vocabulary
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