3. Who is your target audience and what do they want from you?

Now that you've decided on the type and frequency of checks to be carried out, it's time to look at your production issues. There's a simple tool you can use to quickly and precisely determine your product's needs: the QQOQCP (who, what, where, when, how and why):

• Who will use your product (industrial or private)?

• How will it be used (field of activity, security requirements, quality level)?

• Where will it be produced and sold (production base, local, national, European or international market)?

• When and where will it be produced or sold (annual or periodic production, product already on the market or still being tested)?

• How to produce it and guarantee its quality (production and control methods)?...