1. Building your business plan

First of all, it's important to have a forecast of the business the company will generate through its projects or products, and to understand the purpose of the business plan.

• This support will enable all partners (bank, investors, associates, etc.) to assess the project, evaluate its reliability and viability, and commit to investing in the company.

• It must be drawn up to prove the financial and economic feasibility of the project, its viability, and convince your contacts and partners to trust you and invest.

• It has to be coherent; market research has to prove that you're going to make money with your product/service because you've detected that it meets the needs of potential customers.

It is necessary to build a marketing and communication...