2. Run your first workshop: challenges and ecosystem description
For the first workshop, you must prepare :
an introduction to Blue Ocean Strategy; you can choose cases described in the book by Professors Kim and Mauborgne referenced in the bibliography;
the preliminary version of the six tracks.
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Run your first workshop: challenges and ecosystem description
How do you explore a non-existent market?
Article included in this offer
"Management and innovation engineering"
(
435 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
Bibliography
W. Chan Kim and Renée Mauborgne, Stratégie Océan Bleu , Pearson, 2005
Downloadable tools
The six tracksThe Six Tracks...
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