4. Run your second workshop: generating disruptive platforms
This workshop can last from two to five days. The program remains the same whatever the duration:
1. Sharing market exploration summaries.
2. Generating breakthrough ideas: each track is scanned in turn, and each participant, on the basis of his or her exploration, reacts to certain points and drafts an idea sheet including :
the slogan;
a short description ;
market benefits ;
ToolThe ERRC matrix
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Run your second workshop: generating disruptive platforms
How do you write strategic profiles?
Article included in this offer
"Management and innovation engineering"
(
435 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
Bibliography
W. Chan Kim and Renée Mauborgne, Stratégie Océan Bleu , Pearson, 2005
Downloadable tools
- The six tracks
The Six Tracks...
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