Mistakes to avoid
Business models: the different forms of differentiation
Practical sheet REF: FIC1004 V1
Mistakes to avoid
Business models: the different forms of differentiation

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Publication date: August 10, 2024 | Lire en français

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7. Mistakes to avoid

7.1 Don't focus solely on costs or perceived value

The solution is often the best compromise between the two, which is the subject of this data sheet, with several alternatives in this compromise as explained above.

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7.2 Don't confuse differentiation with simply catching up with the reference offer

In fact, the reference offer already corresponds to a certain level of value attributes, and this offer is evolving, for example, with regard to changes in regulations and the continuous improvement...

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