Understand the players and their choices in terms of value and costs
Business models: the different forms of differentiation
Practical sheet REF: FIC1004 V1
Understand the players and their choices in terms of value and costs
Business models: the different forms of differentiation

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Publication date: August 10, 2024 | Lire en français

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3. Understand the players and their choices in terms of value and costs

The third step consists in clarifying and characterizing the players' approaches to a segment's reference offer.

This presupposes that we have clearly identified their position in terms of customer-perceived value attributes, and also in terms of cost, in order to understand whether this is compatible with customer-perceived value, "cost" here being considered as the customer's acquisition price.

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