Design Thinking, the new Eldorado for innovative companies
Design Thinking - A method to serve innovation
Article REF: AG290 V1
Design Thinking, the new Eldorado for innovative companies
Design Thinking - A method to serve innovation

Authors : Gilles BALMISSE, Aurélien FERRY, Farid MEBARKI

Publication date: September 10, 2020 | Lire en français

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1. Design Thinking, the new Eldorado for innovative companies

1.1 A plural definition

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1.1.1 Design concepts

In 1988, Donald Norman, an American cognitive psychologist and Professor Emeritus of Cognitive Science at the University of California, San Diego, set out the door problem in his book "The Design of Everyday Things"

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