2. Design Thinking schools of thought

2.1 Incremental experimentation or imaginative psycho-sociological process

In practice, Design Thinking is used in different worlds and in different ways.

On the one hand, some practitioners will use Design Thinking as a methodology that can be applied rationally and systematically by sequencing progress, while others will see it as a cognitive approach focused above all on individuals and their specificities, notably in the way they acquire, process and exchange information. On the other hand, some will see it as a discipline dedicated to consultants, while others will see it as a discipline reserved for Designers.

Without creating a polemic among practitioners, we'd like to focus on current Design Thinking practices, which are numerous...