How to register a trademark successfully Ask the right questions

This question should be asked systematically, depending on what you are really seeking to protect, within a sign that is often composed of several elements: a name, a logo, a signature phrase...

Depending on the case, it may be preferable to register in nominal form (which will offer the broadest protection of the name, regardless of any graphic variations) or in semi-figurative form (combination of name and logo). Perhaps the graphic element deserves protection independently of the nominal element, if it has sufficient distinctive character to merit protection in its own right? Is it better to register...