1. Why register a trademark?
Trademarks are by far the most popular industrial property tool among companies, no doubt due to their ease of use, and the fact that they can be effectively enforced against third parties.
According to dernier rapport annuel published by the Institut national de la propriété industrielle (INPI), the number of trademark applications filed with the INPI continues to rise. In 2020, it reached the symbolic threshold of 100,000 registered trademarks, an increase of 7.2% on the previous year. This figure is seven times higher than the number of patents, and almost eighteen times higher than the number of designs registered with INPI in...
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Why register a trademark?
What is a brand?
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