Efficient trademark protection to enhance the value of your innovations

Brands enable economic operators to differentiate their products and services from those of their competitors.

By owning it, the company not only acquires one of its major intangible assets, but also a strategic tool for standing out, becoming visible and memorable, and conveying a certain image to the public.

This fact sheet outlines the main steps involved in obtaining trademark protection, the conditions to be met and the pitfalls to be avoided.

It is up to date with the reform of trademark law resulting from European Council Regulation No. 2017/1001 of June 14, 2017, Ordinance No. 2019-1169 and Decree No. 2019-1316 issued in application of the Pacte law. These texts induce substantial evolutions regarding trademark protection.