7. Frequently asked questions

Why is innovation a complex system to implement?

• Innovation is born of the diversity of cultures and individuals;

• innovation can sometimes be intuitive, so an agile system is needed to capture it;

• Innovation is ephemeral because it is quickly copied, so you have to move fast, protect it and keep it ahead of the game;

• innovation confronts the silos of any entrepreneurial organization;

• innovation is the company's future business challenge (future sales, positioning);

• Innovation is the talk of the town, so we need to take advantage of this communication vector to boost our image and attract talent;

• innovation only exists if it meets needs; it...