3. Our advice
3.1 Set up virtual platforms
( Cf . Implementing a community-driven innovation approach
Collaborative innovation with customers is facilitated by setting up virtual platforms enabling the various customer categories drawn from the database to interact directly and continuously with other customers, as well as with the development team. So make sure you provide your customers with all the tools and support they need to innovate, bearing...
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Bibliography
Cova B., "Consumer made , quand le consommateur devient producteur", in Décisions marketing , n° 50, April-June 2008, p. 19
Divard R., Le Marketing participatif , Éd. Dunod, 2010
Mathieu J.-P., Design et marketing : fondements et méthodes , Éd. l'Harmattan, 2006
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