Innovation driven by communities of interest

A growing number of customers for your products are using their own capacity for innovation to address their specific needs, solve their problems or spread their passion. These innovators are ready to give away the fruits of their labor for free, in a spirit of recognition. They are encouraged in this approach by the explosion of social networks and communities of interest, which democratize the exchange of content and experience.

The community-driven innovation model is defined as the way in which the company accesses ideas and takes advantage of the development capabilities of these communities. These communities can be open, generating ideas autonomously and structuring themselves to develop these ideas. Conversely, the company can initiate them internally or externally, equipping them and focusing them on a precise field of investigation.