4. Our advice
4.1 Plan your production on an ongoing basis
Products that meet basic needs can also appeal to traditional markets.
For example, Renault's Logan, initially designed for low-income markets, became a bestseller in its first year, much to the surprise of French sales staff. Production capacity had to be planned several times over.
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Bibliography
C. K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits , 2005
C. K. Prahalad, Stuart L. Hart, "The Fortune at the Bottom of the Pyramid", in Strategy + Business , Jan. 2002
C. K. Prahalad, Allen Hammond, "Serve the World's Poor, Profitable", in Harvard Business Review , Sept. 2002
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The Ultimate Scientific and Technical Reference
