Overview
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Michel GUIGA: Director, Technology Consulting, Sogeti High Tech
INTRODUCTION
Creating products that open up a new market gives a company a real competitive edge. The innovative image it creates also benefits the more traditional products it markets.
Disruptive innovation is defined as a product or service that changes the established rules of a market and opens up new prospects for an industry (e.g. electric vehicles, renewable energies, biotechnologies). These breakthrough innovations are often copied, creating new market segments, new players and unexpected customer demands.
To come up with breakthrough ideas, companies will need to develop their own idea of the future, of their raison d'être, but also implement very strong acceleration capabilities at the product development stage.
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Bibliography
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Bibliography
Clayton M. Christensen, The Innovator's Solution , 2003
Clayton M. Christensen, The Innovator's Prescription - A disruptive solution for healthcare , 2008
W. Chan Kim, Renée Mauborgne, Blue Ocean Strategy , 2005
Christopher Meyer, It's Alive: The Coming Convergence of Information, Biology and Business...
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