Measuring the quality of innovation as perceived by customers
Innovation management and assessment
Practical sheet REF: FIC0419 V1
Measuring the quality of innovation as perceived by customers
Innovation management and assessment

Author : Bernard YANNOU

Publication date: September 10, 2011 | Lire en français

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6. Measuring the quality of innovation as perceived by customers

There is little or no systematic measurement. We even met a Research and Development function of a large company, covering both Research and Technology and internal design office missions, which used to carry out internal customer satisfaction surveys and which admitted to us that it had given up doing so for lack of customer responses...

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