6. Measuring the quality of innovation as perceived by customers
There is little or no systematic measurement. We even met a Research and Development function of a large company, covering both Research and Technology and internal design office missions, which used to carry out internal customer satisfaction surveys and which admitted to us that it had given up doing so for lack of customer responses...
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Measuring the quality of innovation as perceived by customers
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C. Cuisinier, E. Vallet, B. Yannou and D. Attias, Un nouveau regard sur l'innovation Logica Business Consulting & École centrale de Paris, Paris, 2011
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