1. Why get involved in eco-design?

1.1 Corporate attitudes toward the issue of sustainable development

The decision to embark on eco-design is generally the result of internal or external stimuli and the company's level of maturity in terms of environmental awareness and sustainable development. The following three reasons are most commonly observed.

• You must comply with regulatory requirements or public policies: your company adopts a reactive stance. Its eco-design approach is guided by strong external stimuli that threaten its integrity.

• A commitment to a standards-based approach: your company complies with standards in the development of its products and services.

• A proactive stance: your company...