3. How do you set up a corporate incubation program?

3.1 Clarify your objectives and strategy

As the objectives of an approach to start-ups can vary, it is essential to clarify them beforehand, to ensure that the corporate incubator is the right device to meet them, and if so, in what form.

Start-up objectives may include :

• innovate in new or future markets (by testing new models through support for start-ups);

• innovate or solve a problem in its current market (by collaborating with more advanced start-ups offering innovative operational solutions);

• recruit new talent (by capturing young, entrepreneurial profiles, fresh out of school, through their start-up projects);

• ...